Green Biscuit

Green is good

The "Green Biscuit" is hockey's leading off-ice training puck. My rebranding efforts, which a new logo that included the product, helped win distribution in major retail chains like Walmart and Costco and a licensing agreement with the NHL.

Contribution
• Concept
• Design
• Writing

Challenge

To evolve the creative direction to better reflect an established and leading brand.

Approach

Crisp design and bold messaging allowed the brand to better leverage the culture of hockey.

Result

The rebranding has been key in securing retail placements and licensing agreements.

"Seeing where the free space is, where brands, campaigns, and creative can flourish...that's my jam."

Credits
Creative Director: Allen Ford
Concept and Design: Allen Ford
Writer: Allen Ford