Ekidna

Think pink

Ekidna, a potency testing kit for commercial cannabis growers, embraced its whimsical name as a signal to market beyond norms. This sparked the creation of a lively colour palette and a tagline and messaging structure that mirrored the kit's testing procedure.

Contribution
• Concept
• Design
• Writing

The Brief

Create a unique brand direction that clearly stood out from other competitors.

Approach

A memorable palette and voice allowed the brand to cut through the clutter.

Result

Fully embraced by the company, the creative direction has played a key role in the company's growth.

"It's not about being right, it is about insipiring others to see your vision."

Credits
(For Xactly Design & Advertising)
Creative Director: Denis Sabourin
Concept and Design: Allen Ford
Art Director: Laura Williams
Writer: Fabio Ricci & Allen Ford
Videographer: Fabio Ricci