ProSlide

Splish, splash

ProSlide is the world's premier manufacturer of amusement park water rides worldwide, working for clients such as Disney, Six Flags, and Universal Studios. Over three websites, many tradeshows and an international ad placements, my thinking (along with John Collins) played a pivotal role in evolving and elevating the brand's creative direction to match its leading reputation.

Contribution
• Concept
• Design
• Writing

Challenge

Evolve the creative direction to better reflect an established and leading brand.

Approach

Emphasizing photography and typography, a "bigger" ProSlide brand evolved.

Result

The evolution of the brand's visual identity reinforced ProSlide as the leaders in the market.

"Evolving and growing a brand can be just as challenging as creating a new one."

Credits
Creative Director: John Collins & Allen Ford
Concept and Design: Allen Ford
Writer: John Collins & Allen Ford