FIFA / SOS Children's Villages

Let's play

The logo and tagline I created for the official charity campaign of the FIFA U20 World Cup is the work I am most proud of. Conceptually robust, the imagery of a figure holding a ball and a house resonates deeply, while the tagline perfectly communicates its message in both English and French, adding to its strength.

Contribution
• Concept
• Design
• Writing

The Brief

Design a logo and bilingual slogan to promote the shared aims of both stake holders.

Approach

A clear and minimal approach allowed for the two diverse needs to be met succinctly.

Result

Approved by the FIFA Marketing Group the work featured throughout the competition.

"Powerful copy with clear and concise artwork, this work is a great example of what I do well."

Credits
Creative Director: Allen Ford
Concept and Design: Allen Ford
Writer: Allen Ford