Segway Powersports Canada

Your way

Segway is aiming to carve out its niche in the Canadian ATV market by appealing to a broad spectrum of rural and urban riders. The "Your Way" concept was designed to be flexible enough to target multiple personas and geographical regions while being visual distinct from competitor brands.

Contribution
• Concept
• Creative Direction
• Design
• Writing

The Brief

Design a unique graphical identity distinct from competitors such as Bombardier and Honda.

Approach

The collage-style direction allowed for a mix-and-match targeting of personas and geographical areas.

Result

The new identity helped drive a increase in sales, engagement, and dealership partnerships.

"Seeing where the free space is, where brands, campaigns, and creative can flourish is my jam."

Credits

(For Xactly Design & Advertising)
Creative Director: Allen Ford
Concept: Allen Ford
Art Director: Laura Williams
Designers: Mark Michaud, Jennifer Gardner
Writer: Vito La Giorgia & Allen Ford