CAA

Everyday

CAA needed a visual identity for an rewards program that promoted i benefits beyond car support. The "Everyday" concept, based on the design and iconography of the iPhone calendar interface, was a success and the campaign was rolled out nationally, including a TVC aired during the 2023 Super Bowl.

Contribution
• Concept

• Art direction
• Design
• Writing

The Brief

Craft a campaign that showcased the numerous benefits beyond automobiles of the "Everyday" rewards program.

Approach

Leveraging the design and iconography of the iPhone calendar provided for a flexible messaging platform.

Result

A regional success in Eastern Canada, the campaign was rolled out nationally. It is now in its second year.

"I love the power of simple geometric shapes. They are always versatile with great visual pop."

Credits

(For Xactly Design & Advertising)
Creative Director: Denis Sabourin
Concept and Design: Allen Ford
Art Director: Laura Williams & Allen Ford
Writer: Fabio Ricci
Motion: Sophie Langman