DROP

Just your type

DROP, a leading brand of mechanical keyboards, had reached a wall in their advertising creative. To broaden the brand's appeal beyond their niche "gamer" demographic, the "Just Your Type" campaign was created. Playfully placing the keyboards within the space of online dating apps allowed for a greater range of targeted advertising.

Contribution
• Concept
• Art direction
• Design

The Brief

Create a campaign that broadened the appeal beyond the brand's niche demographic.

Approach

Refined design and copy allowed for the brand to target a broader segment of new customers.

Result

Sales and engagement targets where surpassed while a new creative standard was established.

"The pace of B2C retail work is a buzz. You have to respond and create in super quick fashion."

Credits
(For Xactly Design & Advertising)
Creative Director: Denis Sabourin
Concept and Design: Allen Ford
Art Director: Laura Williams & Allen Ford
Writer: Fabio Ricci
Designers: Sophie Langman & Jennifer Gardner