EFANI

You're safe

Strong and direct concepts are a key part of my creative toolbox, as showcased in this rebranding for EFANI. Despite garnering approval and even securing the purchase of out-of-home media, an unfortunate downturn in cryptocurrency markets abruptly halted the project's progress. I show this work as a testament to my conceptual thinking.

Contribution
• Concept
• Design
• Writing

The Brief

Evolve the EFANI brand to better reflect its position as a trusted and secure provider of mobile security.

Approach

The concept reinforced a simple and powerful premise: with EFANI your security was ensured.

Result

While the concept was embraced, market conditions halted the project's implementation.

"Seeing where the free space is, where brands, campaigns, and creative can flourish...that's my jam."

Credits

(For Xactly Design & Advertising)
Creative Director: Denis Sabourin
Concept and Design: Allen Ford
Art Director: Laura Williams
Writer: Fabio Ricci & Allen Ford