King Coin

King size

The client, a well-established U.S. coin dealer, sought to create a new brand identity different from the traditional notion of a coin dealer. The outcome was King Coin, a truly distinctive presence within the industry, characterized by its bold and unconventional choice to be represented by a prominent purple gorilla.

Contribution
• Concept & Naming
• Creative Direction
• Writing

The Brief

Create a "disruptor" brand in the U.S. coin market.

Approach

A unique name, mascot and colour palette set the foundation for a great brand storytelling.

Result

It's too early to tell! Full launch of this brand is slated for 2024.

"Seeing where the free space is, where brands, campaigns, and creative can flourish...that's my jam."

Credits
(For Xactly Design & Advertising)
Creative Director: Allen Ford
Concept: Allen Ford
Art Director: Laura Williams
Designer: Jen Gardner
Writer: Vito La Giorgia