University of Ottawa Heart Institute

Heart matters

Working with the University of Ottawa Heart Institute while at Xactly Design & Advertising was rewarding. Designing various campaigns not only flexed the creative muscles but ultimately truly mattered: increased donations that contributed to furthering research and boosting awareness.

Contribution
• Concept
• Design
• Writing

Challenge

Create engaging campaigns that stand out and spurred meaningful action.

Approach

Striking the right emotional chord with each campaign.

Result

Across all campaigns, donation and engagement targets grew every year.

"Seeing where the free space is, where brands, campaigns, and creative can flourish...that's my jam."

Credits
For Xactly Design & Advertising
Creative Director: Allen Ford
Art Director: Laura Williams
Designers: Sophie Langman, Jennifer Gardner & Mark Michaud
Writer: Fabio Ricci