Ottawa Hydro

Shocking

Ottawa Hydro had a need to refresh the outdated look of a safety program geared towards pre-teens. The "Shocking Fails" campaign concept highlighted common home accidents while humorously poking fun at adults. Although the agency was not awarded this RFP, the creative was ranked top amongst respondents.

Contribution
• Concept
• Design
• Writing

The Brief

Refresh an outdated look for an electrical safety awareness program.

Approach

A clear and bold vector-based approach allowed for an engaging look and animation-style.

Result

Although the agency was not awarded the RFP, this creative was ranked first amongst resondents.

"The bold crispness of vector artwork can always elevate creative to the next level. "

Credits

(For Xactly Design & Advertising)
Creative Director: Denis Sabourin
Concept and Design: Allen Ford
Art Director: Laura Williams
Writer: Fabio Ricci
Illustrations: Sarah Pakuts & Allen Ford